Facebook ads5/28/2023 ![]() ![]() Of all the marketers using Facebook, 20% consider advertising the most important feature on the site for reaching their goals ( hubSpot).The same Wordstream analysis found that Employment & Job Training suffers from the lowest click-through rates at 0.47%.According to data from Wordstream, legal boasts the highest average click-through rate out of any industry at 1.61% ( Wordstream).Adding a call-to-action button to your Facebook ad boosts click-through rate by 2.85x (AdRoll).An experiment conducted by Buffer found that spending $5 per day on Facebook ads yielded 9 page likes on their Facebook page, 1 click to a landing page, and 787 new people reached ( Buffer).In one experiment conducted by AdEspresso, they found that mobile ad placements outperformed desktop by over 45% ( AdEspresso).Cost-per-like campaigns are the cheapest during Q1 ( AdEspresso).Cost-per-clicks are most expensive on Fridays and cheapest on Sundays ( AdEspresso). ![]() Wordstream also found that the average cost-per-action is $18.68 ( Wordstream).The same Wordstream study found that the average conversion rate on Facebook ads is 9.21% ( Wordstream).A Wordstream study found that across all industries, the average click-through rate on Facebook ads is 0.90% ( Wordstream).As of Q2 2020, Facebook ad revenue was growing 10% year-over-year ( Facebook Investor Report).The average cost-per-thousand-views on Facebook is $11.20 ( Fit Small Business). ![]()
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